When the going gets tough, the tough get going. But what happens when the tough are bogged down by a negative organizational culture? It's a recipe for disaster and a scenario in which no business wants to find itself. However, in times of crisis, a positive and supportive organizational culture is crucial for weathering the storm and emerging more substantial on the other side.

Imagine walking into an organization where the energy is electric. Employees are buzzing with excitement and creativity, supporting each other towards a shared vision. The culture is positive, and accountability is non-negotiable. It is an organization built to last, evolve, and come out on top.

Now, contrast that with an organization where the atmosphere is tense, and employees feel undervalued. They are discouraged from thinking creatively, and there is little support for improvement. The culture is negative, and accountability is non-existent. It is an organization built to struggle, stagnate, and fall behind.

Which of these organizations would be more likely to weather a crisis? The answer is clear. A positive and supportive organizational culture is the key to not just survival but also long-term success.

Research bears this out as well. For example, a study by the University of Pittsburgh found that companies with a strong culture of responsibility, transparency and employee involvement were likelier to have better financial performance during an economic downturn. 

In fact, these companies saw an average increase of 4% in market share, while their peers saw a decline of 2.5%. Additionally, a study by the Harvard Business Review found that companies with a culture of innovation and agility were better able to adapt to changes in the marketplace and emerge stronger. As a result, these companies had a 20% higher chance of being in the top third of financial performers compared to their peers.

So, if you want to reduce losses and improve sustainability in your organization, it's time to focus on culture. A culture that values support and holds its employees accountable will lead to better decision-making, increased engagement and motivation, and improved performance and outcomes. 

Building a positive and supportive culture may take work and effort, but it is worth the effort. When your organization's culture is strong, it can weather any storm and come out victorious on the other side.

Let's make it clear that building a sustainable business in times of crisis starts with building a culture of positivity, accountability, and support. 

Inspire and motivate your employees, and let them know their contributions are valued and integral to the organization's success. Instil the notion that if we remain culturally strong, we can weather any storm and come out on top.

Before making any move, get your organization's culture assessment and if you need help with that, reach out to us; our consultant can guide you through. And if you want to understand our method of Cultural Transformation, visit Organizational Health.